As promised a few posts ago, here is the document to help you keep track of your DIY activity.
Download it HERE.Its purpose is to keep track of all your actionable DIY activities: the "business" items you need to keep up in order to build a self-sustaining career. After reading all the great comments left here and in the Topspin Greenroom, I realized that this is not the end-all-be-all document for "independent musician success". On the contrary, it is just one more tool to help in achieving that goal.
It is my hope that as you go through the week with this sheet sitting on your desk, you will be reminded you of where you need to focus. If a certain column has racked up only zeros by Thursday, you should then shift your attention there. As you start to use the document regularly, track the results of your efforts with Google Analyitics, URL trackers, YouTube Insight, and MySpace plays. This sheet will not only keep you focused, but it will help you make informed decisions about where you should be putting your efforts.
Every artist is different. Some may see more results from reaching out to bloggers, while others will benefit from hyperactivity on MySpace. By keeping track of your activity and weighing it against the results of your analytics, you will hopefully be headed in the right direction.
You can download the document over at Hypebot, where Bruce Houghton requested to post it. While you're there, subscribe to their RSS feed if you haven't already. It's my go-to blog for information on the music industry. Also, if you would like the excel document, just shoot me an email. And special thanks to Álvaro Kapaz for helping out with the formatting of the document.
Posts
Very nice, thanks for sharing - so the top half is for "metrics," ie measurements, and the bottom half is for goals and to-do's?
ReplyDeleteIs there also an Excel version that can be modified? If not, I'd be happy to whip one up!
Thanks again!
Nate - the top is for numbers and the bottom is for whatever you want: notes, to-do's, goals, etc.
ReplyDeleteshoot me an email if you'd like the excel file!
Brad- as Drucker said- "What gets measured improves."
ReplyDeleteThis is great. The clear simple elegance of the to do's.
would love to see it include key metrics (Results) as a Dashboard too.
Then you're cooking with gas.
Cool stuff man.
Lars,
ReplyDeleteThis is fantastic not only for musicians, but also for any professional expanding their social media presence. Thanks for all the effort. I am defintely looking forward to using this to help me manage PR activities for The Modern Vocalist.com.
All the best,
Dawn Kehr
http://www.themodernvocalist.com/profile/DawnKehr